Live The Adventure 2.0 (2019)
02:18min | English (UK) | Social Media Motion Picture
We produced the Live The Adventure series as an initial push on Social Media for Christchurch BMW. We created the hashtag #LiveTheAdventureNZ to encourage all new vehicle sales, as well as current BMW owners to engage with Christchurch BMW by sharing their own BMW adventures.
There are two instalments in the series, and the idea was to challenge the status quo with a very New Zealand feel theme of adventure.
So far, the series is the most liked, shared and recognised campaign the franchise has run.