Grow With The City (2019)
2.19min | English | Social Media Motion Picture
We produced this digital short for Christchurch BMW in light of the All-New 3 Series release.
We wanted to combine the effortless technology features showing how they can be used locally in Christchurch and how integrated they already are with New Zealand roads. Specifically the hands-off parking feature and "Hey BMW" route guidance.
Taking global local, producing something that is recognisable to Canterbury people and carrying the brand values forward was the deliverable.