THE 2 Gran Coupé Launch

0.48min   |   English   |  Social Media Motion Picture

We were approached by Cooke Howlison BMW to produce a launch video for the 2 Series Gran Coupé, that utilised regional and recognisable locations for their marketing area.

 

It needed to be fast paced and enthralling. We always endeavour to keep the camera moving as much as possible. On this project we experimented a lower resolution digital intermediate (2K), while shooting 4K. The idea of this was to experiment within post with cropping in to heighten the movement, without losing quality.

 

Safety and planning is always the integral part of these projects. We take our job with huge responsibility and pride to set a good example. 

Keep moving forward.

Studio Infinitum

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